Colour Analysis - Aqua Blue Swatch



The trouble with Colour Analysis

The resurgence of popularity of Colour Analysis should be a good thing. After all, the power and ease of having clarity around the shades and tones of colour that light you up is truly wonderful.

The problem is, with this sudden rise in popularity – with even AI claiming to be able to analyse you, there are mistakes happening left, right and centre and it’s likely going to bring more uncertainty and money-wasting than help and confidence for many people.

And I wouldn’t be surprised if it ends up being seen as a load of codswallop in the end because, with some of the results I’ve been seeing lately, that’s how it seems!


What is Colour Analysis?

In case you have no idea what I’m talking about (!), Colour Analysis is the process of helping someone understand the shades and tones of any colour that’ll work best for them. And which to avoid. The results depend on many, many factors and this is why it takes a lot of training to be able to confidently and correctly identify the best palette for an individual. I’ll explain more on that in a while but first…


How is it done?

The process of colour analysis is to look carefully at a person’s true colouring. In my opinion, this should be done without make-up and ideally without fake tan. If a person colours their hair, I want to know their true colour from childhood to now. Any colour that has been added to the skin or eyes can result in the wrong diagnosis.

To begin with, we just look for clues. Some people are really easy to analyse and I find that when this is the case, wearing the right colours makes a huge difference to how they look and feel. Others are more tricky and after the initial checks, we move on to seeing what the drapes tell us. I always cover a client’s hair until I have the right result and only then remove the cover and see whether the way they are colouring their hair right now is optimum or whether the colours don’t work quite as well. I love to advise on alternative colour direction for their hair if it’s not quite in harmony with their true undertones.


Why is Colour Analysis so popular?

When you wear the right shade of red, green, yellow or any colour, next to your face you’ll notice you look healthier, your skin might appear more smooth and even, your eyes may sparkle and you’ll have a healthy glow. There will be light and dark neutrals that do the same. Not everyone suits black or pure white worn near their face but there will be another dark and an alternative light neutral that works better.

We all want to look our best, so understanding the colour palette that works best for you is empowering. It makes buying new clothes easier and mixing and matching items from your wardrobe more fun.


So, what’s the problem?

Unfortunately (as with many things in life), not everyone is fully trained or fully competent in this skill. This results in wrong results and wasted money.

I experienced this myself when I first had my colours analysed, way before I ever thought about becoming an Image Consultant. Of course, I had no idea the results were wrong but when I was given a different result (by the same consultant) a few months later, I did wonder what on earth it was all about.

In my first session, I was given the result of ‘summer’. This is in fact my worst palette but I had no idea at the time because I couldn’t see for myself what was happening. I was told I couldn’t wear black, so I dutifully donated it all to the charity shop and purchased a load of new pieces in my new palette.

A few months later when I returned for a group workshop with some friends, I was told I was now a ‘winter’ because I’d dyed my hair a shade darker. This meant I could now wear black and brights. This was so frustrating since I’d just rid myself of all of those colours and I couldn’t afford to start again.

It turns out neither of these ‘diagnoses’ were correct. When I finally had my colours analysed ‘properly’ as part of my Image Training, I understood what had gone wrong in my previous attempts to get clear on my palette.


Beware of fake tan!

I used to wear fake tan on my face. Not much, but enough to change my skin tone and make it difficult to really see which tones worked best. My trainer made me promise to stop using it for a week and then when we looked again I was super excited to finally see what all the fuss was about. Without the tan, I was a clear spring. This meant I suited clear bright warm shades (the ones I already loved). I could really see the difference.


It’s like being a detective

There are certain clues we look out for in a person’s colouring to help us get closer to the right result before we even start draping the colours.

In my training, I learned how important it is to cover a client’s hair to get the right result if it has had any colour added at all. Your true result comes from being able to see your true colouring. No fake tan and no hair dye. Of course, this doesn’t mean you can’t do those things –  but to get the right result we need to work with your ‘raw’ ingredients. Once we have the right result, we can advise on how best to colour your hair and whether or not fake tan will be flattering or actually (as in my case) make you look less vibrant. (Tanning in the sun gives a truer colour because it comes from you rather than colour in a bottle).


Wearing your colours is not the law!

I believe that Colour Analysis should be a fun and empowering thing to do for yourself. But it’s not the LAW.

Once you know your best palette, you can start to look at what you already have in your wardrobe that is in these colours, what isn’t working at all (and you probably already know that) and what is ok but not strictly speaking in your palette. There are simple ways to make these pieces work better for you and I would never tell anyone to get rid of all their black. And, since the whole point of colour analysis is to feel good in the colours you choose to wear, I think that if a colour that isn’t in your palette makes you happy, you should damn well wear it!


A limited opportunity to have your colours analysed by me!

I decided that if I was going to share a blog on Colour Analysis, I ought to give you an opportunity to book in with me for a session. I haven’t offered this as a stand-alone service for many years now because colour is just one element of style and on its own it’s not enough. Wearing the right colours in the wrong shapes or styles might still not give you the result you desire, BUT for a limited time, I’m offering a small number of Remote Colour Analysis online appointments. (Yes it is possible to do this online. I won’t go into why and how now or we’ll be here all day.) If you’d like to know when they’ll be offered and the investment, please drop me an email and I’ll share the full details as soon as I have them.


Why I got triggered!

I almost forgot to include the main reason for this blog! I follow several ‘influencers’ online and two of them recently had their colours analysed and have shared their experience. I would put money on the fact that both have been given the wrong result. And I’m finding it so hard watching one of them in particular start purchasing all these new and expensive pieces in colours that wash her out. I’m sure it’s the fake tan that has given the wrong result but she is so clearly a ‘winter’, I’m surprised that anyone with any level of training couldn’t spot it.




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